JC Penney's "Teen Sex" Ad

Menstuff® has information on the JC Penney's "Teen Sex" Ad.

JCPenney's "teen sex" ad


When I think of the hottest trends in hip teen clothing, I usually think of that store in the mall that has the half naked mannequins lounging around out front. What I don't think of is JCPenney. But apparently, that's exactly the direction that the national chain is trying to head in. Just take a look at their latest teen-centric ad:

JCPenney's has jumped onto the "sex sells" bandwagon, trying to update their image to attract a younger crowd. But here's what I'm wondering: The commercial clearly pokes fun at the trusting mom who sits upstairs reading her magazine while the kids "go downstairs to watch TV." At the same time, it's sending a message to teen customers that today is the day to have sex with your boyfriend, right under your mom's nose.

The thing is, that mom in the commercial likely makes up the majority of JCPenney's customer base. How are moms who are loyal to this classic and formerly pretty wholesome brand going to feel about this commercial that encourages their teens to break parental rules and engage in risky behavior? Betrayed? Angry? Suddenly not so spendy?

It seems like a big risk to take to me. What do you think about JCPenney's new commercial?

Edited to add: As it turns out, everyone, JCPenney did not authorize this ad. (Let's let out a collective whew.) There's a lot of finger pointing going on right now; JCPenney is blaming its ad company Saatchi & Saatchi, who in turn is blaming the production company Epoch films.

According to Gawker, the commercial won an award at the Cannes Lions Awards this past weekend. Penney's chief marketing officer has been quoted as saying, "It's obviously inappropriate and nothing we would ever condone."
Source: www.parentdish.com/2008/06/24/jcpenneys-teen-sex-ad/?icid=200100397x1204508354x1200198813

*    *    *



Contact Us | Disclaimer | Privacy Statement
Menstuff® Directory
Menstuff® is a registered trademark of Gordon Clay
©1996-2008, Gordon Clay