Encouranges "No Boundaries"
Wal Mart refused to carry RU-486 which allows our
daughter's control over their own bodies but in
their 1/30-2/5/02 "Valentine's Day" direct
mail supplement they encourage "No Boundaries"
through the sale of "panties" called "No
Boundaries®" using a
federally registered and trademarked name. They
also sell "Secret Treasures" bikini thongs and
"Lovable Satin" bras. Just who are they trying to
seduce? (See ad above.) Note: Wal Mart has
aquiested, maybe because of pressure from the
states, to carry RU-486 (prescriptions only) and
condoms, which are often hidden around the
Each year Wal Mart adds to its "No Boundaries"
thong line for young girls. Here are a few of the
new messages purchased at Wal Mart on 2/3/08:
Click on photo to enlarge
Click on photo to
"No Boundaries Juniors T-Shirts purchased at
Wal Mart in Poway, CA on 8/13/07
For 2007 Wal Mart also advertised the "No
Boundries" Hipster Panties along with the "No
Boundries" Thong Panties.
Click on ad
In 2005, they've added screen-printed shorts to
the "Girls' No Boundaries' line of products."
In 2003/04 they expanded their use of seductive
names to, once again, promote Junior Intimates
(underwear). The ad includes "Juniors' No
Boundaries Bra and Panty Set", "Juniors' No
Boundaries Panties" in new designs, "Juniors' No
Boundaries Woven Boxers" and "Ladies' Secret
Treasures Boyleg Panty".
"Junior" Panties Suggest that a Young Girl's
Genitals Will be more Effective than Credit
"Over at Feministing, a reader noticed these
panties in the "juniors" section at the Wal Mart on
Kildare Farms Road in Cary, NC.
"Who needs credit
"While we can't disagree with the strict literal
interpretation of the message, perhaps Wal Mart
should consider printing it on a wallet, rather
than on panties meant for teenage girls. The whole
prostitution angle is clouding the message of
fiscal responsibility. Hey, it's just a
Wal Mart says "we welcome your comments,
suggestions and questions...please contact us using
any of the methods below." Wal-Mart Stores, Inc.
Bentonville, Arkansas 72716-8611 or 800.WAL.MART.
You can use their on-line email form. However, not
only is your email address required, but your
mailing address is also required - probably to send
out more junk mail. If you don't mind having to
supply all of this personal information, their web
site is www.walmart.com
include: S. Robson Walton, COB; J. Lee Scott,
Pres and CEO; Robert F. Connolly, Exec VP,
Marketing and Consumer Communication, Wal-Mart
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