Levi's
and Sex
 

Menstuff® has compiled the following information on one of Levi's print ads. "Levi's ads are usually wryly witty instead of creepy, but this one gives me the willies with its weird cowboy-and-Indian sex-game vibe, highlighting the "sexual savage" cliché and driving home the point with a prominently placed American flag." A.E.B. from Bitch magazine # 15. Ask Levi's "What's Up?"

 

Write: Robert D. Haas, CEO, Levi Strauss & Co., 1155 Battery St, San Francisco, CA 94111 or prquestions@levi.com or www.levistrauss.com or 800.872.5384 or 415.501.6000. You might try their advereitsing agency to: Foote Cone & Belding, 733 Front St, San Francisco, CA 94111 or fax to 415.820.8087.

Related issue: The White Knot Campaign



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