Menstuff® has compiled magazines that have run a variety of
covers for the same issue at the same newsstand. Rodale Press
(publishers of MH-18 and Men's Health, amoung other publications) is
the primary publisher that uses this technique, obstensibly to test
which cover works best. However, selling the same magazine but
different covers at the same location leads to customer confusion not
remembering the date on the issue last purchased but knowing that the
cover looks different. Boosts sales of newsstand editions as the
consumer loses out.
MH-18 is at it again for Fall, 2001. At least two different
covers and stories for the same issue. Be for warned. They
did it last quarter also. See below.
Watch out when buying the April, 2001 issue of Gear
We got caught again. Gear is a pretty good men's magazine.
However, their marketing tactics suck. Once again the April,
01 issue has two very different covers. So, if you buy the
issue early in the month and return later to see a different
cover, you, like us, might spend another $3.50 ($5.50 in
Canada) for the same thing. Bob Guccione, Jr. is
Editor-in-Chief, Gear, 450 W 15th St, New York, NY 10011
212.771.7000, editorial fax to 212.627.3168 or firstname.lastname@example.org
We did hear back from Bob. MORE
Rodale Press, publishers of MH-18, print different
covers for the same issue which may include different
teasers on cover articles. The three different covers for
the Summer, 2001 issue we show here may not be what you see
on the newsstand. Be very careful to note what issue you are
looking for, i.e., Summer, 2001, etc. versus issues you may
already have purchased.
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