Energy Drinks

Menstuff® has compiled the following information on Energy Drinks. If you ever took the gamble of looking at the nutrition facts on the can your energy drink comes in, you might see an herbal supplement posted on it called "guarana". It is a fruit. And it is terrifying. No, seriously, it looks like a bunch of beady all-pupil-no-iris eyes staring at you from behind bright red eyelids which, ironically, is also what you look like after pounding down a drink filled with guarana. - USA Today



Don't collect full cans of Energy Drinks. The product in many of them eats right through the aluminum can over time. Imagine what it might do to your innards.

FDA Received Reports of 13 Deaths Possibly Connected With Energy Drink
Monster Energy Sales Increase Despite Concerns Over Possible Health Effects
NCAA, other leagues monitoring energy drinks
Energy Drinks High in Calories
Know Your Booze Challenge
Local energy-drink maker pitches to pot-heads
Canadian Co. Markets 'Bong Water' Energy Drink
Alcospeed - Alcohol-Based Energy Drinks
Can an Energy Drink Improve Your Performance at Work?
Energy Drinks vs Energy Drinks with Alcohol + Alcopops + Soft Drinks - Guess which is Cheaper?
Meth Marketed as an Energy Drink
The Jager Bomb - Coming to a Neighborhood Near You
Energy Drink Poster
'Cocaine' in a Can
'Cocaine' Energy Drink Illegally Marketed, FDA Says
Malt Based Energy Drinks
Booze in a Can
Soft Drinks
Docs worry about kids buzzed on energy drinks
7-Eleven stores pull Cocaine energy drink
Related Issues: Alcopops, Binge Drinking, Drinking, Teen Alcohol, High Fructose Corn Syrup, Dieting, Obesity

FDA Received Reports of 13 Deaths Possibly Connected With Energy Drink


The Food and Drug Administration (FDA) has received reports of 13 deaths over the last four years that may have involved the highly caffeinated drink 5-Hour Energy, The New York Times reports.

Last month, the FDA said it was investigating reports that five people have died since 2009 after they consumed Monster energy drinks. The investigation was announced after parents of 14-year-old Anais Fournier sued the company in connection with their daughter’s death.

The FDA said it has not established a connection between the drinks and the deaths. The FDA can regulate caffeine levels in soft drinks. The limit in a 12-ounce soda is about 71 milligrams. The caffeine levels in most energy drinks exceed that level, because they are labeled dietary supplements.

According to the newspaper, since 2009, the FDA has received incident reports of more than 30 cases of serious or life-threatening injuries such as heart attacks and convulsions, which mentioned 5-Hour Energy. These reports do not prove the product was responsible for a death or injury, or contributed in any way to it, the article notes.

While Monster Energy, Red Bull and other energy drinks that come in a can, 5-Hour Energy is sold in a two-ounce bottle called a shot. According to an analysis by Consumer Reports, the product contains about 215 milligrams of caffeine. An eight-ounce cup of coffee generally contains between 100 to 150 milligrams.

Last year, the Substance Abuse and Mental Health Services Administration issued a report that found a sharp rise in the number of emergency department visits linked with the use of non-alcohol energy drinks, from 1,128 visits in 2005, to 13,114 in 2009. The report noted that energy drinks are marketed to appeal to youth, and are consumed by up to half of children, teenagers and young adults.
Source: www.drugfree.org/join-together/marketing-and-media/fda-received-reports-of-13-deaths-possibly-connected-with-energy-drink?utm_source=Join+Together+Daily&utm_campaign=a316101524-JT_Daily_News_Officials_in_Colorado&utm_medium=email or bit.ly/ZRVK4B

Monster Energy Sales Increase Despite Concerns Over Possible Health Effects


Sales of Monster Energy rose 9 percent in April and May compared with a year ago, despite recent headlines questioning the drink’s safety, according to The Wall Street Journal.

In May, Monster Beverage Corp. filed a lawsuit to stop the San Francisco City Attorney’s office from trying to force the company to limit serving sizes of its energy drinks, as well as its marketing. Last fall, San Francisco City Attorney Dennis Herrera began an investigation into possible violations of California law involved in Monster’s marketing of energy drinks to children.

In March, Monster Energy agreed to market its drinks as beverages, instead of dietary supplements. The company’s decision comes after 18 public health experts asked the Food and Drug Administration (FDA) to restrict caffeine content in energy drinks. The company’s products will not change, but their label will soon include the amount of caffeine in each can.

Monster Energy has been implicated in the deaths of five people. In one case, a 14-year-old girl reportedly died of cardiac arrhythmia after consuming two 24-ounce Monster Energy drinks. Energy drink manufacturers say their products are safe. Monster Energy says its product contains significantly less caffeine than coffee, the article notes.

Under federal law, manufacturers of dietary supplements are required to notify the FDA of any adverse events linked to their products. Manufacturers of food or beverages are not required to do so.
Source: www.drugfree.org/join-together/marketing-and-media/monster-energy-sales-increase-despite-concerns-over-possible-health-effects?utm_source=Join%20Together%20Daily&utm_campaign=c68f4867c2-JT_Daily_News_Teen_Victims_of_Cyberbullying&utm_medium=email&utm_term=0_97f4d27738-c68f4867c2-221326937

NCAA, other leagues monitoring energy drinks


Thirty-one percent of U.S. teenagers say they drink energy drinks, such as Monster, Red Bull and Rockstar, but experts warn the beverages can cause serious health problems. And, some of the energy drinks contain a warning reading "Not recommended for children."

Gulping down powerful energy drinks during a national championship could cost a young athlete.

The NCAA classifies caffeine as a banned substance but allows for "average dietary intake" from foods and beverages such as coffee and colas.

"If someone is consuming a lot of these drinks at a championship event and is tested, they could test positive," said Mary Wilfert, NCAA associate director of health and safety.

MORE: Young athletes and energy drinks: A bad mix?

MORE: Enrgy drink market not limited to big names

MORE: Report finds soda bans don't keep kids from sugary drinks

A caffeine level of more than 15 micrograms per milliliter in a urine sample will result in a positive test. But because people metabolize caffeine differently, the NCAA can't say how many drinks over what time period might result in a failed drug test, Wilfert said.

The NCAA discourages use of caffeine in a supplement form, and Wilfert said there also was "a concern about whether these drinks are an appropriate hydration beverage."

"The overarching concern is we just don't know what's in a lot of these drinks," she said.

Some leagues and sports organizations are taking action to limit the use of caffeinated energy drinks. Others leave the decision to athletes.

Until 2004, the International Olympic Committee classified caffeine as a banned substance because of potential performance-enhancing qualities, but it was removed from the World Anti-Doping Agency's prohibited list because of concern about the risk of sanctioning athletes for social or dietary consumption. Caffeine remains part of WADA's monitoring program, which seeks to detect patterns of misuse.

Last year, the Virginia High School League became the first state high school federation to impose a ban on such drinks at high school competitions and practices.

"There was nothing specific other than kids becoming ill with nervous energy they couldn't come down from," said Tom Dolan, assistant director of the Virginia High School League, adding the organization acted on concerns from its sports medicine advisers.

"At first there were some questions, but we've had a lot of parents coming up to us at state events or who have e-mailed and called and said, 'Thank you. This is really helping us deal with this issue.' "

Among the major North American professional sports leagues, only the NFL prohibits teams from distributing energy drinks, although players can provide their own. In Major League Baseball, the NBA and the NHL, the decision about whether to provide the drinks is left to individual teams.

The Arizona Diamondbacks and Houston Astros are among teams that no longer keep the drinks on hand. In the Astros' case, the decision was made in part because of player dehydration issues, including a 2009 case when reliever Wesley Wright was treated at a hospital after drinking several energy drinks and soft drinks before pitching.

But on many teams, it is part of the daily routine, particularly for relief pitchers who sometimes wait hours for their moment to perform.

"We have a tradition," said reliever Jordan Walden of the Los Angeles Angels. "We all drink it together around the same time, the third inning, normally.

"If you didn't get a good night's sleep or you're a little tired, you get on the field and that could pick you up a little bit."

A ban wouldn't sit well with him or his teammates, Walden said.

"That'd be tough to see in this locker room."
Source: www.usatoday.com/sports/story/2011-12-01/ncaa-some-leagues-monitoring-energy-drink-use/51557618/1?utm_source=Join+Together+Daily&utm_campaign=85cc6931f2-JT_Daily_News_Two_Key_Questions&utm_medium=email

Know Your Booze Challenge


With Energy Drinks like Bawls, Cocaine, Hi-Ball, Monster, No Fear, Red Bull, Rock Star, Wired and Whoop Ass, to name nine of over 400 brands, there are at least 9 Brands of malt drinks that contain at least 6% alcohol and some of the same iingredients that are promoted in Energy Drinks (caffeine, ginseng, guarana, and taurine). See if you can quickly pick out the six below which contain 6+% alcohol. Answer. Please print off and post our poster on bulletin boards in the office, grocery stores, city hall, etc. and pass it around at meetings you attend (PTA, work, committees, etc.) It's all about awareness!

Eneregy Drinks High in Calories

*

Brand
Web Site (dot com)
Beverage Co
Ounces
Calories
Calories/Oz**

O

Adrenaline Rush

sobeadrenalinerush

South Beach

8.3

140

16.87

Adrenaline Rush

sobeadrenalinerush

South Beach

16

260

16.25

Alo Awaken

alodrink.com

Spi West Port

16.9

120

7.11

A

AMP

ampenergy

Pepsico

8.4

120

14.28

SS

Arizona Green Tea

arizonabev

Arizona

16

200

12.50

RR

Arizona RX Energy

800.tea.3775

Arizona

23.5

352.5

15.00

Bad Boy Power

badboy.com

Bad Boy Power

16

220

13.75

Bad Girl Power

badboy.com

Bad Boy Power

16

20

1.25

P

Bawls Guarana

bawls.com

Hobarama

10

120

12.00

Bawls Guarana Cherry

bawls.com

Hobarama

16

180

11.25

GG

Black Horse

caballonegro.biz

De La Energla

8.4

120

14.28

Blue Energy

blueskysoda

Blue Sky

16

240

15.00

HH

Boo Koo Bite

bookooenergy.com

Boo Koo

16

240

15.00

II

Boo Koo Cirtus

bookooenergy.com

Boo Koo

16

220

13.75

Q

Coolah

.

Coca-Cola

16

240

15.00

Denton 8

Inter-American Prdts

16

240

15.00

Denton 8 Sugar Free

Inter-American Prdts

16

30

1.875

JJ

Diesel

dieseldrink.com

Diesel

16

220

13.75

Energy

jonessoda.com

Jones Soda Co

16

240

15.00

Energy Endurance Formula

hansensenergy.com

Hansen's

8.3

110

13.25

Energy Power Formula

hansensenergy.com

Hansen's

8.3

140

16.87

Energy Pro

hansensenergy.com

Hansen's

8.3

120

14.46

Essential Pomegranate

sobeessentialenergy.com

Sobe (South Beach)

16

230

14.38

Essential Orange

sobeessentialenergy.com

Sobe (South Beach)

16

240

15.0

Essn

drinkessn

Skylarhaley

8.4

160

13.44

Extreme Eneergy Shot

arizonabev.com

Arizona

16

240

15.00

Fire Power Extreme

nitro2go.com

Nitro2Go

16

220

13.75

R

Full Throttle

.

Coca-Cola

16

220

13.75

Full Throttle Blue Demon

800.438.2653

Coca-Cola

16

220

13.75

S

Full Throttle Fury

.

Coca-Cola

16

220

13.75

Go Girl

GoGirlEnergy.com

NorCal Beverage

11.5

35

3.04

CC

Guru

guruenergy.com

Guru Eneregy Corp

8.3

100

12.00

Howling Monkey

howlingmonkey.com

Howling Monkey

16

200

12.5

Hyphy

hyphyjuice.com

It's Good Bev Co

10

140

14.0

Indp. Energy

iebev.com

Choice First

16

240

15.00

Inked

7-Eleven

12

180

15.00

Jeff Gordon 24

Pepsi

16

280

17/50

LL

Jolt Blue

joltcola.com

Vat Planet

23.5

352.5

15.00

MM

Jolt Cherry Bomb

joltcola.com

Vat Planet

23.5

260

11.06

NN

Jolt Cola

joltcola.com

Vat Planet

23.5

285.5

12.15

OO

Jolt Silver

joltcola.com

Vat Planet

23.5

260

11.06

Kaboom Infinite

kaboomenergy

Brand X LLC

8

130

16.25

Kronik

kronikenergy

Choice First

16

260

16.25

Liquid Z Blue Ice

Sheetz

16

260

16.25

Liquid Z

Sheetz

16

240

15.00

B

Lost (1)

lostenterprises

Lost

16

200

12.50

DD

Ludicrous Hardcore

ludicrousevergy

Ludicrouse

16

220

13.75

EE

Ludicrous Cola

ludicrousevergy

Ludicrouse

16

260

16.25

FF

Ludicrous Peach

ludicrousevergy

Ludicrouse

16

220

13.75

Mana Energy Potion

50 ml

25

Max Velocity

albertsons.com

Albertsons

16

240

15.00

C

Mega

drinkmegaenergy

Fuze

16

200

12.50

D

Monster

monsterarmy

Monster

16

200

12.50

T

Monster Assault

monsterarmy

Monster

16

200

12.50

Monster Java

monsterenergy.com

Monster

16

200

12.50

UU

Monster Khaos

drinkmegaenergy

Monster

16

180

11.25

V

MDX

mountaindew.com

Mountain Dew

14

210

15.00

Nitro2Go Firepower

nitro2go.com

N2G Dist

16

220

13.75

Nitro2Go High Energy

nitro2go.com

N2G Dist

16

220

13.75

E

No Fear

sobenofear

Sobe (South Beach )

16

260

16.25

F

No Fear Gold

sobenofear

Sobe (South Beach)

16

260

16.25

VV

No Fear Super

sobenofear

Sobe (South Beach)

16

260

16.25

No Fear Superman

800-588-0548

Sobe (South Beach)

16

260

16.25

G

NOS

drinknos

High Performance

16

220

13.75

Ol' Glory

oldglory.com

Ol'Glory

16

220

13.75

W

180

180.com

Anheuser Busch

8.2

120

14.63

Playboy

playboyenergy.com

ClfTran Energy

8.4

5

0.60

Power Horse Big 16

power-horse.com

Austria

16

208

13.00

Ram Jam

ram-jam.com

NPG

16

260

16.25

H

Red Bull

redbull

Australia

8.3

110

13.25

Red Bull

redbull

Australia

12

160

13.33

Rip It

ripitenergy.com

Pacific Filling

16

260

16.25

I

Rock Star

rockstar69

Rock Star

16

200?

12.50

Rock Star Black

rockstar69

Rock Star

16

280

17.50

BB

Rock Star Cola

rockstar69

Rock Star

16

240

15.00

PP

Rock Star Juiced

rockstar59

Rock Star

16

180

11.25

Rumba Energy Juice

rumbaenergyjuice.com

Hansen

15.5

240

15.58

Steaz Energy

steaz.com

Healthy Bev Co

12

135

13.5

Super Rooster Booster Lite

NPG

16

0

0

Syzmo Organic

syzmo.com

BevSpec

8.4

90

10.71

Talon Blood Punch

talonenergy.com

Fluid Motion Bev

16

200

12.50

Tasmanian Force

Long Star

16

200

12.50

.

24 Energy Jeff Gordon

.

Pepsi

16

280

17.5

Y

Twisted Chopper

twistedchopperenergydrink

Unique Beverage

16

220

13.75

Unbound Energy

unboundenergy

Juicy Whip

16

220

13.75

Unbound Energy Juice

unboundenergy

Unbound Beverage

16

220

13.75

Upshot

drinksthatwork.com

Drinks That Work

2.5

40

16

Venom Black Mamba

16.9

240

14.62

Vixon

vixonenergy.com

Fluid Motion Bev

16

20

1.25

.

Von Dutch

.

Dutch Eneregy

16

220

13.75

K

Wired X B12 Rush

wiredenergydrink

Unique

16

200

12.50

AA

Wired X 294

wiredenergydrink

Unique

16

220

13.75

L

Wired X3000

wiredenergydrink

Unique

16

220

13.75

M

Whoop Ass

jonessoda

Jones Soda

16

200

12.50

N

Xcelerator

deadredenergy

Dead Red

12

170

14.16

ZZ

Z Liquid

Sheetz

16

240

15.00

Range

.

.

.

.

12.00-16.87

* Code to locate ingredients and their ranking according to volume below.
** The average person usually intakes 1/2 oz of liquid per sip. Most have similar calories as
soft drinks.

Low Carb Energy Drinks

Eneregy Drinks Low in Calories

*

Brand
Web Site (dot com)
Beverage Co
Ounces
Calories
Calories/Oz**

TT

Arizona Green Tea Diet

arizonabev

Arizona

16

20

1.25

Bad Girl Power

badboy.com

Bad Boy Power

16

20

1.25

Denton 8 Sugar Free

Inter-American Prdts

16

30

18.75

Diet Red

hansensenergy

Hansen's

8.3

10

1.20

Drdogg Lite

NPG

16

0

0

Enviga Green Tea

enviga.com

Nestle

12

5

.42

Go Girl

www.gogirlenergy

Nor-Cal

12

3

.25

KK

Hi-Ball

highballer.com

High Ball

10

10

1.00

Hi-Ball Lemon Lime

highballer.com

High Ball

10

10

1.00

Hi-Ball Orange

highballer.com

High Ball

10

10

1.00

Kronik

kronikenergy

Choice First

16

20

1.25

Max Velocity

albertsons.com

Albertsons

16

20

1.25

U

Monster Lo-Carb

monsterarmy

Monster

16

20

1.25

Nitro2Go High Energy II

nitro2go.com

N2G Dist

16

40

2.5

No Fear Sugar Free

sobenofear

Sobe (South Beach )

16

20

1.25

Playboy

playboyenergy.com

ClfTran Energy

8.4

5

0.60

Red Bull

redbull

Australia

8.3

10

1.20

Resurrect

resurrectme.com

Healthy Innovations

12

0

0

Redline

redlinerush.com

Strade Dress

8.0

0

0.00

Resurrect

resurrectme.com

Healthy Innovations

12

0

0

J

Rock Star Juicy

rockstar69

Rock Star

16

90

5.63

QQ

Rock Star Zero Carb

.

Rock Star

16

20

1.25

Spike Shotgun

Spike LLC

16

0

0

Super Rooster Booster Lite

NPG

16

0

0

Syzmo Organic

syzmo.com

BevSpec

8.4

90

10.71

X

Tab

.

Coca-Cola

10.5

5

.48

Unbound Lo-carb

unboundenergy

Unbound Beverage

16

20

1.25

Upshot

drinksthatwork.com

Drinks That Work

2,5

40

16

Vixon

vixonenergy.com

Fluid Motion Bev

16

20

1.25

Z

Wired X Burner

wiredenergydrink

Unique

16

20

1.25

Xcelerator Diet

deadredenergy

Dead Red

12

0

0.00

Xenergy Big Apple

xyience.com

Xyience

16

0

0.00

Ingredient Ranking
Contents
A
B

C

D
E
F
G
H
I
J
K
L
M
N

Apple Juice Concentrate

.

.

3

.

.

.

.

.

.

.

.

.

.

.

Artificial Colors

.

.

.

.

.

.

.

14

.

.

.

.

.

.

Artificial Flavors

.

5

.

.

.

.

.

13

6

.

6

7

.

.

Asorbic Acid (C)

12

.

11

.

9

8

12

.

8

8

.

.

.

7

Benzoic Acid

.

.

.

12

.

.

.

.

.

.

.

.

.

.

Beta Carotine

.

.

19

.

.

.

23

.

.

23

.

.

.

.

Blue 1

25

.

.

.

.

.

.

.

.

.

.

.

.

.

Brominated Vegetable Oil

17

.

.

.

.

.

.

.

.

.

.

.

.

.

B Vitamin

19

.

.

.

.

.

.

.

.

.

.

.

.

.

B12 Vitamin

23

.

.

.

.

.

.

12

.

.

.

.

.

.

Caffeine

10

10

10

10

10

9

9

7

10

9

9

8

8

8

Calcium Pantothenate (B5)

21

.

.

.

.

.

.

10

18

19

.

.

.

15

Calcium Disobium Edta

15

.

.

.

.

19

.

.

.

.

.

.

.

.

Calcium Disobium Salt of Edta

.

.

.

.

.

.

20

.

.

.

.

.

.

.

Carbonated water

1

1

1

1

1

1

1

1

1

1

1

1

1

1

Carmal Color

.

.

.

.

11

11

.

.

9

.

8

10

.

.

Citrus Acid

3

4

4

.

3

3

3

.

4

5

4

4

4

3

Color added

.

13

.

.

.

.

.

.

.

.

.

.

.

.

Creatine Monohydrate

.

.

.

7

14

.

.

.

.

.

.

.

.

.

Crystalline Fructose

.

.

2

.

.

.

.

.

.

.

.

.

.

.

Cyanocobalamin (B12)

.

24

20

22

26

22

25

.

21

23

17

17

.

17

D-Calcium Pantothenate

.

.

.

.

.

.

.

.

.

.

13

14

.

.

Dextrose

.

.

.

.

.

.

.

.

.

.

3

3

.

.

D-Ribose

.

.

6

.

.

.

7

.

.

.

.

.

.

.

Eleutherococcus Senticosus

.

.

.

.

.

.

.

.

.

19

.

.

.

16

Ester Gum

.

.

15

.

.

.

18

.

.

14

.

.

.

.

Folic Acid

.

.

19

.

25

21

24

.

.

.

.

.

.

.

Fruit Extract

.

.

.

.

12

.

.

.

.

.

.

.

.

.

Fruit Juice Concentrate

.

.

.

.

.

.

.

.

.

2

2?

.

.

.

Ginko Biloba Leaf Extract

.

.

.

.

.

.

.

.

16

15

.

.

.

13

Ginsing Root Extract

.

21

.

.

.

.

.

.

.

.

.

.

.

.

Glocose

.

8

.

3

.

.

.

3

3

3

.

.

.

.

Glucuronolactone

.

3

.

15

.

.

.

6

.

.

.

.

.

.

Grade Seed Extract

.

.

.

.

15

11

.

.

.

.

.

.

.

.

Grape Juice Concentrate

.

.

.

.

5

.

.

.

.

.

.

.

.

.

Guarana Seed Extract

6

22

.

.

22

17

.

.

7

17

.

.

12

6

Gum Arabic

11

.

13

.

.

.

14

.

.

.

.

.

.

.

High Fructose Corn Syrup

2*

.

.

.

2

2

2

.

2

.

2

2

2

2

and/or sucrose

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Inositol

.

12

12

16

8

7

13

8

14

12

10

11

6

11

L-Carnitine

.

19

9

9

16

12

8

.

13

11

.

.

.

10

L-Arginine Hydrochloride

.

.

.

.

14

.

.

.

.

.

.

.

.

.

Maltodextrin

9

23

.

21

.

.

.

.

.

.

.

.

.

.

Milk Thistle Extract

.

.

.

.

.

.

.

.

15

13

.

.

.

12

Monopotassium Phosphate

.

.

14

.

13

10

15

.

.

.

.

.

.

.

Natural Flavors+Passion Fruit Mango

4

5

8+

4

7

6

6+

.

6

6

6

7

5

5

Niacinamide (B3)

20

14

.

13

.

.

.

9

17

18

.

.

.

14

Niacin

.

.

.

.

.

.

.

.

.

.

14

13

10

.

Orange Juice Concentrate

5

.

.

.

.

.

.

.

.

.

.

.

.

.

Panax Ginseng Extract

14

.

.

.

.

.

.

.

.

.

.

.

.

.

Panax Ginseng Root Extract

.

20

16

8

18

13

19

.

.

20

.

.

11

.

Pantothenic Acid

.

17

.

.

.

.

.

.

.

.

.

.

.

.

Pectin

.

.

.

.

.

.

11

.

.

.

.

.

.

.

Potassium Benzoate

16

.

.

.

.

.

.

.

.

.

.

.

7

.

Potassium Citrate

.

.

.

.

.

.

.

.

.

.

5

6

9

.

Potassium Sorbate

.

9

.

.

.

.

17

.

12

10

11

12

.

.

Pyridoxine Hydrochloride (B6)

24

16

18

18

23

18

22

11

21

22

15

15

13

15

Red 40

.

.

.

.

.

.

.

.

.

.

.

.

.

?

Riboflavin

22

18

.

20

.

.

.

.

20

21

.

.

14

16?

Selenium

.

.

.

.

24

.

.

.

.

.

.

.

.

.

Selenium Complexed (3)

.

.

.

.

.

20

.

.

.

.

.

.

.

.

Sodium Benzoate

7

11

.

.

.

10

16

.

11

7

7

9

.

9

Sodium Chloride

.

.

.

14

.

.

.

.

.

.

.

.

.

.

Sodium Citrate

.

7

7

6

6

5

5

4

.

.

.

.

.

.

Sodium Hexameta Phosphate

.

.

.

.

.

8

10

.

.

.

.

.

.

.

Sodium Phy----- (4)

8

.

.

.

.

.

.

.

.

.

.

.

.

.

Sorbic Acid

.

.

.

11

.

.

.

.

.

.

.

.

.

.

Soy Protein Isolate & Rice Flavor

.

.

.

.

21

16

.

.

.

.

.

.

.

.

Sucralose

.

.

17

19

.

.

21

.

.

16

.

.

.

.

Sucrose

.

.

.

2

.

.

.

2

.

.

.

.

.

.

Taurine

13

6

5

5

4

4

4

5

5

4

12

5

.

.

Thiamin HCL

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Yellow 5

18

.

.

.

.

.

.

.

.

.

16

16

.

.

Zinc L - Methionine

.

.

.

.

20

.

.

.

.

.

.

.

.

.

Zinc Methionine Sulfate

.

.

.

.

.

15

.

.

.

.

.

.

.

.

Total Ingredients

25

24

20

22

26

22

25

14

22

24

17

17

14

17

Ingredient Ranking - Continued - 1
Contents
O
P

Q

R
S
T
U
V
W
X
Y
Z
AA
BB

CC

DD

EE

Acedlfane K

.

.

.

.

.

.

5

.

.

.

.

.

.

.

Acedlfane Potassium

.

.

.

.

.

.

.

.

.

10

.

12

.

.

Apple Juice Concentrate

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Aacia

.

.

.

8

.

.

.

.

.

.

.

.

.

.

Artificial Colors

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Artificial Flavors

.

7

(5)

(5)

.

.

.

.

.

(4)

(7)

(6)

(7)

.

Asorbic Acid (C)

9

.

.

.

.

.

.

.

7

.

.

.

.

.

Benzoic Acid

.

.

.

.

.

13

12

.

.

.

.

.

.

.

Beta Carotine

20

.

.

.

.

.

.

.

.

.

.

.

.

.

Blue 1

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Bonia Extract

.

.

(6)

.

.

.

.

.

.

.

.

.

.

.

Brominated Vegetable Oil

.

.

.

.

.

.

.

.

.

.

.

.

.

.

B Vitamin

.

.

.

.

.

.

.

.

.

.

.

.

.

.

B12 Vitamin

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Caffeine

11

6

9

10

9

11

9

8

.

8

8

10

8

.

Calcium Disobium Edta

.

15

.

.

.

.

.

.

.

.

.

.

.

.

Calcium Disobium Salt of Edta

.

.

.

.

.

.

.

.

.

.

.

.

.

Calcium Pantothenate (B5)

.

11

.

.

.

.

.

.

.

.

.

.

16

.

Carnitine Fumarate

.

.

.

9

10

.

.

.

.

12

.

.

.

.

Carbonated water

1

1

.

1

1

1

1

1

1

1

1

1

1

.

Carbonated water - filtered

.

.

1

.

.

.

.

.

.

.

.

.

.

.

Carmal Color

18

8

.

.

.

.

.

.

.

.

10

8

10

.

Chromium Polynicotinate

.

.

.

.

.

.

.

.

.

.

.

20

.

.

Citrus Acid

3

3

3

3

3

4

3

3

5

.

4

2

4

.

Color added

.

.

.

.

.

8

7

.

.

.

.

.

.

.

Corn Syrup

.

2

.

.

.

.

.

.

.

.

.

.

.

.

Corn Starch Modified

.

.

10

.

.

.

.

.

.

.

.

.

.

.

Creatine Monohydrate

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Crystalline Fructose

.

.

.

.

.

.

.

.

.

.

.

.

.

Cyanocobalamin (B12)

21

.

17

17

16

23

23

.

11

15

18

21

17

.

D-Calcium Pantothenate

.

.

.

.

.

.

.

.

.

.

14

16

.

.

Dextrose

.

.

.

.

.

.

.

.

.

.

3

.

3

.

D-Ribose

4

.

.

.

.

.

.

7

.

.

.

.

.

.

Eleutherococcus Senticosus

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Ester Gum

13

.

12

.

.

.

.

.

.

.

.

.

.

.

Folic Acid

19

.

.

.

.

.

.

.

.

.

.

.

.

.

FD&C Red # 40

.

.

.

.

.

.

.

.

9

.

.

.

.

.

FD&C Yellow # 6

.

.

.

.

.

.

.

.

8

.

.

.

.

.

Fruit Extract

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Fruit Juice Concentrate

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Garcinia Cambogia Rind Extract

.

.

.

.

.

.

.

.

.

.

.

5

.

.

Ginko Biloba Leaf Extract

.

.

.

.

.

.

.

.

.

.

.

.

.

Ginseng Extract

.

.

.

8

.

.

.

.

.

7

.

.

.

.

Ginseng Root Extract

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Glucose

.

.

.

.

.

3

2

.

.

.

.

.

.

.

Glucuronolactone

.

.

.

.

.

16

17

.

.

.

.

.

.

.

Glyceraolester of Wood Rosin

.

.

.

11

.

.

.

.

.

.

.

.

.

.

Grade Seed Extract

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Grape Juice Concentrate

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Guarana

.

.

.

.

.

.

.

.

4

14

.

.

.

.

Guarana Extract

.

.

.

16

15

.

.

.

.

.

.

.

.

.

Guarana Extract -Natural

.

4

.

.

.

.

.

.

.

.

.

.

.

.

Guarana Seed Extract (Paullinia Cupana)

16

.

.

.

.

18

19

6

.

.

..

.

15

.

Gum Arabic

10

.

.

.

.

.

.

.

.

.

.

.

.

.

High Frutose Corn Syrup

2

.

2

.

2

.

.

2

2

.

2

.

2

.

and/or Sucrose

.

.

.

2

.

.

.

.

.

.

.

.

.

.

Inositol

8

.

.

.

.

17

18

.

.

.

11

9

11

.

L-Carnitine

7

.

.

.

.

10

13

.

.

.

.

14

.

.

L-Arginine Hydrochloride

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Lemon

.

.

(6)

.

.

.

.

.

.

.

.

.

.

.

Maltodextrin

.

.

.

12.

.

22

22

9

.

.

.

.

.

.

Milk Thistle Extract

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Monopotassium Phosphate

12

.

.

.

.

.

.

.

.

.

.

.

.

.

Natural Flavors+Passion Fruit Mango

6

.

(5)

(5)

5

5

4

4

3

(4)

(7)

(6)

(7)

.

Niacinamide (B3)

.

.

13

13

13

14

14

.

.

13

.

.

.

.

Niacin

.

.

.

.

.

.

.

.

.

.

13

15

13

.

Orange Juice Concentrate

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Panax Ginseng Extract

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Panax Ginseng Root Extract

15

.

.

.

.

9

8

.

.

.

.

.

.

.

Pantothenic Acid

.

.

.

.

.

.

.

.

.

.

15

17

.

.

Pectin

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Potassium Benzoate

.

.

(8)

.

.

.

.

.

.

.

.

.

.

.

Potassium Citrate

.

.

7

.

.

.

.

.

.

.

6

4

6

.

Potassium Sorbate

.

.

.

.

.

.

.

.

(6)

.

12

11

12

.

Pyridoxine Hydrochloride (B6)

14

.

14

15

14

19

20

.

10

.

16

18

16

.

Red 40

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Riboflavin

.

.

.

.

.

21

21

.

.

.

.

.

.

.

Selenium

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Selenium Complexed (3)

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Sodium Benzoate

.

5

(8)

7

7

.

.

5

(6)

6

9

7

9

.

Sodium Chloride

.

.

.

.

.

15

16

.

.

.

.

.

.

.

Sodium Citrate

5

.

.

6

6

7

6

.

.

5

.

.

.

.

Sodium Hexameta Phosphate

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Sodium Phy----- (4)

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Sorbic Acid

.

.

.

.

.

12

10

.

.

.

.

.

.

.

Soy Protein Isolate & Rice Flavor

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Sucralose

.

.

.

.

.

20

11

.

.

11

.

13

.

.

Sucrose

.

.

.

.

.

2

.

.

.

.

.

.

.

.

Taurine

.

.

4

4

4

6

5

.

.

2

5

3

5

.

Thiamin HCL

.

.

.

.

.

.

.

.

.

.

.

.

.

.

White Tea

.

.

.

.

.

.

.

.

.

.

.

.

14

.

Vegetable Juice

.

.

.

.

.

.

.

.

.

9

.

.

.

.

Yellow 5

.

.

16

14

11

.

.

.

.

.

17

19

.

.

Zinc L - Methionine

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Zinc Methionine Sulfate

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Total Ingredients

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Underconstruction.

Ingredient Ranking - Continued - 2

Contents

FF

GG

HH

II

JJ

KK

LL

MM

NN

OO

PP

QQ

RR

SS

TT

UU

ZZ

Acedlfane K

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Acedlfane Potassium

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Apple Juice Concentrate

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Aacia

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Artificial Colors

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Artificial Flavors

.

.

.

.

.

.

.

.

.

.

.

.

.

5

Asorbic Acid (C)

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Benzoic Acid

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Beta Carotine

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Blue 1

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Bonia Extract

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Brominated Vegetable Oil

.

.

.

.

.

.

.

.

.

.

.

.

.

.

B Vitamin

.

.

.

.

.

.

.

.

.

.

.

.

.

.

B12 Vitamin

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Caffeine

.

.

.

.

.

.

.

.

.

.

.

.

.

8

Calcium Disobium Edta

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Calcium Disobium Salt of Edta

.

.

.

.

.

.

.

.

.

.

.

.

.

Calcium Pantothenate (B5)

.

.

.

.

.

.

.

.

.

.

.

.

.

Carnitine Fumarate

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Carbonated water

.

.

.

.

.

.

.

.

.

.

.

.

.

.

1

Carbonated water - filtered

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Carmal Color

.

.

.

.

.

.

.

.

.

.

.

.

.

.

13

Chromium Polynicotinate

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Citrus Acid

.

.

.

.

.

.

.

.

.

.

.

.

.

.

3

Color added

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Corn Syrup

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Corn Starch Modified

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Creatine Monohydrate

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Crystalline Fructose

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Cyanocobalamin (B12)

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16

D-Calcium Pantothenate

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Dextrose

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D-Ribose

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Eleutherococcus Senticosus

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Ester Gum

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Folic Acid

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FD&C Red # 40

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FD&C Yellow # 6

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Fruit Extract

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Fruit Juice Concentrate

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Garcinia Cambogia Rind Extract

.

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Ginko Biloba Leaf Extract

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Ginseng Extract

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Ginseng Root Extract

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Glucose

.

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Glucuronolactone

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6

Glyceraolester of Wood Rosin

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Grade Seed Extract

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Grape Juice Concentrate

.

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Guarana

.

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Guarana Extract

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Guarana Extract -Natural

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.

Guarana Seed Extract (Paullinia Cupana)

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..

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Gum Arabic

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High Frutose Corn Syrup

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2

and/or Sucrose

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Inositol

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9

L-Carnitine

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L-Arginine Hydrochloride

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Lemon

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Maltodextrin

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Milk Thistle Extract

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Monopotassium Phosphate

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Natural Flavors

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5

Natural Flavors +Passion Fruit Mango

Niacinamide (B3)

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11

Niacin

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Orange Juice Concentrate

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Panax Ginseng Extract

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Panax Ginseng Root Extract

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Pantothenic Acid

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15

Pectin

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Potassium Benzoate

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Potassium Citrate

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Potassium Sorbate

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7

Pyridoxine

14

Pyridoxine Hydrochloride (B6)

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Red 40

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12

Riboflavin

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Selenium

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Selenium Complexed (3)

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Sodium Benzoate

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10

Sodium Chloride

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Sodium Citrate

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Sodium Hexameta Phosphate

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Sodium Phy----- (4)

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Sorbic Acid

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Soy Protein Isolate & Rice Flavor

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Sucralose

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Sucrose

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Taurine

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4

Thiamin HCL

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White Tea

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Vegetable Juice

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Yellow 5

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Zinc L - Methionine

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Zinc Methionine Sulfate

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Total Ingredients

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16

(1) Consumer resonsible. Limit 3 cans/day. Some say only 2 cans/day.
(2) Apple, pear, mango, orange, passion fruit juice from concentrates.
(3) Includes amino acids and polypeptides
(4) Unable to read label.
* Or sugar

Most products carried the following statements:

"These statements have not been evaluated by the Food and Drug Administration."
"This product is not intended to diagnose, treat, cure or prevent any disease."
"Not recommended for chlidren, pregnant or nursing women, or those sensitive to cafine."

Soft Drinks High in Calories (12 ounce cans)
Brand
Calories
Calories/Ounce*

A&W Root Beer

170

14.17

Barq's Root Beer

160

13.33

Big K Root Beer

180

15.00

Coca Cola

140

11.67

Coca Cola Classic

140

11.67

Coca Cola w/Lime

140

11.67

Coca Cola C2

70

5.83

Dr Pepper

150

12.50

Dr Pepper Cherry/Vinella

140

11.67

Dr Pepper Berry & Cream

140

11.67

Fanta Orange

160

13.33

Fred Meyer's Black Cherry

190

15.83

Fred Meyer's Orange

190

15.83

Fred Meyer's Root Beer

180

15.00

Fresca's Vault

180

15.00

Mountain Dew

170

14.17

Mug Root Beer

160

13.33

Nestea Lemon

120

10.00

Minute Made Fruit

170

14.17

Minute Made Punch

170

14.17

Minute Made Pink Lemonade

150

12.50

Minute Made Lemon

150

12.50

Pepsi

150

12.50

Pepsi Caffeine Free

150

12.50

Pibb Extra

140

11.67

RC Cola

160

13.33

7-Up

140

11.67

Siera Mist

140

11.67

Sprite

140

11.67

Squirt

140

11.67

Range

.

11.67-15.83

* The average person usually intakes 1/2 oz of liquid per sip. Most have similar calories as energy drinks.

Alcohol-Based Energy Drinks


Are you aware that there are at least 11 premium mal beverages on the grocer's shelf. They are packaged in16 ounce cans that look like energy drinks and carry some of the same energy ingredients (caffeine, taurine, ginseng, guarana) and also have from 6.0% to 8.0% ALC/VOL. (they seldom use the word Alcohol). Here they are in alphabetical order:

Charge (6.9%), Core (6.9%), Hard Wired X (not pictured (6.9%), Rockstar Twenty-one (6.0%), Rockstar 21 (6.0%), Rockstar Twenty-one Light (6.0%), Sparks (6.0%), Sparks Light (6.0%), Sparks Plus (7.0%), Stinger (7.0%). Tilt (6.6%) and Tilt (8.0%).

Malt Based Energy Drinks

.

Brand
Parent
Ounces
% Alc/Vol
Caffeine
Taurine
Ginseng
Guarana

Dragon Joose

United Brands

23.5

9.9

X

X

X

--

RRR

Liquid Charge

Charge Bev

16

6.9

X

X

X

X

SSS

Liquid Core

Charge Bev

16

6.9

X

X

X

X

Hard Wired X

Hard Wired

16

6.9

X

X

X

X

UUU

Rockstar Lite

Rockstar

16

6.0

X

X

X

X

TTT

Rockstar 21

Rockstar

16

6.0

X

X

X

X

VVV

Sparks

Steel

16

6.0

X

X

X

X

WWW

Sparks Plus

Steel

16

7.0

X

X

X

X

XXX

Sparks Light

Steel

16

6.0

X

X

X

X

YYY

Stinger

Mickey's

16

7.0

X

X

-

X

ZZZ

Tilt - Orange

Anheuser-Busch

16

6.6

X

-

X

X

Tilt - Green

Anheuser-Busch

16

8.0

X

-

X

X

Vixon

Hard Wired Brewing

16

6.9

X

X

X

X

'Cocaine' in a Can


A Las Vegas company is marketing an energy drink called "Cocaine" to young partygoers, calling it a "legal alternative" to the real thing, the New York Post reported.

Redux Beverages claims that the drink, which contains simple sugars, caffeine and vitamin B-12, gives users a "high" that lasts for five hours and doesn't make drinkers crash like other energy drinks. The company also asserts the Cocaine is "350 percent stronger than Red Bull."

"When a person sees the name of the drink, some psychological effect happens and the person is already experiencing the energy buzz before they even open the can," said Redux owner Jamey Kirby. "I can think of no other product except real cocaine that could have that effect on the public."

Drinkers reported that the beverage has a taste like a cherry Jolly Rancher; some reported getting a rush from the drink, but side-effects like heartburn and a racing heart also were noted. Kirby said one of the ingredients in Cocaine induces a slightly numb feeling in the throat, mimicking the effect of real cocaine.

The drink is slated to go on sale in New York this fall.
Source: www.jointogether.org/news/headlines/inthenews/2006/cocaine-in-a-can.html

'Cocaine' Energy Drink Illegally Marketed, FDA Says


The U.S. Food and Drug Administration (FDA) has ruled that the controversial "Cocaine" energy drink is a drug subject to FDA regulation, and said that manufacturer Redux Beverages is illegally marketing the product.

In an April 4 letter to Redux, the FDA said that the company acted illegally in marketing Cocaine as an alternative to street drugs and as a dietary supplement. The energy drink does not contain cocaine, but it's logo is spelled out in a font that resembles white powder and the drink is billed as "the legal alternative." Other marketing materials refer to the drink as "Speed in a Can" and "Liquid Cocaine."

The FDA said that company claims that an ingredient in Cocaine called inositol reduced cholesterol and prevents hardening of the arteries makes the drink a dietary supplement that requires FDA approval.

"Your product, Cocaine, is a drug," the FDA wrote, adding that the Cocaine packaging fails to include "adequate directions for its intended uses."

Hannah Kirby, managing partner of Redux, responded, "Obviously, we're not a drug. We pretty much have the identical ingredients of every other energy drink out there." However, she said that the firm is working with FDA to ensure that their marketing of Cocaine is legal.
Source: www.jointogether.org/news/headlines/inthenews/2007/cocaine-energy-drink.html

Local energy-drink maker pitches to pot-heads


Munchies aren't included with a caffeinated drink a Winnipeg-based company is now distributing.

Clarus Canadian Springs is carrying Bong Water Energized Sports Drinks, a line of beverages where references to marijuana and the drug subculture abound.

Bong Water is the brainchild of Growth Capital Group. The drinks are made with Clarus's own spring water.

Bong Water comes in four versions -- the Original Bong Water 420 Chronic Tonic, Purple Haze, Green Dreams and Rasta Cherry. The drinks are available at stores in Canada and the U.S.

Marijuana

On the Clarus website, a 24-pack of 500 ml bottles sells for $25.36.

In a media release, Clarus stated the pot-themed drinks taste like soft drinks but have an added energy kick. While the line of energy drinks features a marijuana theme, the drug actually hampers reaction times and short-term memory, and creates a state of relaxation.

Bong Water aims to help people rehydrate and replenish water, electrolytes and sugars after they have been active.

Clarus and Growth Capital Group have high expectations.

A press release states the partnership expects to lure consumers away from established sports drinks such as Gatorade and Lucozade, which is made in the U.K.
Source: winnipegsun.com/Business/2007/06/26/4290625-sun.html

Canadian Co. Markets 'Bong Water' Energy Drink


Clarus Canadian Springs of Winnipeg, Manitoba is appealing to fans of the drug culture with a new line of products called Bong Water Energized Sports Drinks.

The Winnipeg Sun reported June 26 that the mineral-water based drinks come in four flavors: Original Bong Water 420 Chronic Tonic, Purple Haze, Green Dreams, and Rasta Cherry. The products are described as soft drinks with an extra energy kick.

The drinks are for sale by the 24-pack online for $22.73 and in stores in Canada and the U.S.

Bong Water - Green Dreams, a unique blend of viverant flavors, coltural nostalgia, and adrenaline pumping caffeine! Intense Lime that's so sublime! Not a wimpy lemon-lime soda... this drink has bite!
Source: www.jointogether.org/news/headlines/inthenews/2007/canadian-co-markets-bong.html

 

Docs worry about kids buzzed on energy drinks


More than 500 new energy drinks launched worldwide this year, and coffee fans are probably too old to understand why.

Energy drinks aren’t merely popular with young people. They attract fan mail on their own MySpace pages. They spawn urban legends. They get reviewed by bloggers. And they taste like carbonated cough syrup.

Vying for the dollars of teenagers with promises of weight loss, increased endurance and legal highs, the new products join top-sellers Red Bull, Monster and Rockstar to make up a $3.4 billion-a-year industry that grew by 80 percent last year.

Thirty-one percent of U.S. teenagers say they drink energy drinks, according to Simmons Research. That represents 7.6 million teens, a jump of almost 3 million in three years.

Nutritionists warn that the drinks, laden with caffeine and sugar, can hook kids on an unhealthy jolt-and-crash cycle. The caffeine comes from multiple sources, making it hard to tell how much the drinks contain. Some have B vitamins, which when taken in megadoses can cause rapid heartbeat, and numbness and tingling in the hands and feet. 

Health risks add to appeal

But the biggest worry is how some teens use the drinks. Some report downing several cans in a row to get a buzz, and a new study found a surprising number of poison-center calls from young people getting sick from too much caffeine.

Danger only adds to the appeal, said Bryan Greenberg, a marketing consultant and an assistant professor of marketing at Elizabethtown College.

“Young people need to break away from the bonds of adults and what society thinks is right,” he said. They’ve grown up watching their parents drink Starbucks coffee, and want their own version. Heart palpitations aren’t likely to scare them off.

Most brands target male teens and 20-somethings. Industry leader Red Bull, the first energy drink on the market, is now the “big arena band” of the bunch “teetering on the edge of becoming too big and too corporate,” Greenberg said.

“Monster is more of a hard rocker, maybe with a little punk thrown in, much more hardcore,” he said. “Rockstar is the more mainstream, glam rock band that’s more about partying then playing.”

(Monster is produced by Corona, Calif.-based Hansen Natural Corp., and Rockstar, distributed by Coca-Cola Co., is made by Las Vegas-based Rockstar Inc.)

Fierce competition

Greenberg said the fierce competition among hundreds of new drinks, with Austria-based Red Bull guarding the biggest market share, leads to a “ratcheting up” of taboo names as companies try to break out from the crowd.

Cocaine Energy Drink, which launched in September and now sells in convenience stores and nightclubs in six states, is the latest example, following a twisted logic set by drinks named Pimpjuice and Bawls.

Hannah Kirby of the Las Vegas company behind Cocaine Energy Drink said Greenberg has it right. Kirby and her husband, Redux Beverage founder James Kirby, wanted to call their drink by the ho-hum name Reboot. That name was taken, so they decided to get provocative.

“We knew we would get noticed against a thousand other energy drinks,” she said. “We knew kids would find it cool, but we also wanted to stress the idea that it’s an energy drink, you don’t need drugs.” Their slogan is “The Legal Alternative.”

The Kirbys are parents of an 18-year-old son, Kirby said. The boy grew up hearing he shouldn’t drink energy drinks on a school night.

Rumors swirl around Red Bull

Red Bull founder Dietrich Mateschitz based his product on tonics sold in Asia. He started selling Red Bull in 1987 in Austria, his native country, and today 2.5 billion cans are sold a year in more than 130 nations. The industry leader grabbed more than 37 percent of the U.S. market last year, according to Beverage Digest.

Rumors have swirled around Red Bull for years. Contrary to hearsay, the ingredient taurine (an amino acid important in making bile to aid digestion) is not made from bull urine, and Mateschitz did not learn about Red Bull from rickshaw drivers in Thailand. The urban legends-debunking Web site www.snopes.com has a page devoted to exposing the false claim that Red Bull contains a banned substance linked to brain tumors.

No evidence was ever found that sudden deaths in Ireland and Sweden were caused by people drinking Red Bull. But it’s true that the Swedish government studied energy drinks and recommended they not be used to quench thirst or replenish liquid when exercising. And they should not be mixed with alcohol.

'Energy beers' stir controversy

Too late. Anheuser-Busch and Miller Brewing now produce several “energy beers” — beer containing caffeine. And Red Bull and vodka — mixed up by bartenders who call it a Friday Flattener or a Dirty Pompadour — has been popular for a decade. On Red Bull’s MySpace page, the product’s 11,000 “friends” include alcohol products, which also have their own MySpace pages.

A Brazilian study found college students didn’t feel as drunk as they actually were after drinking vodka and Red Bull. Their perception of their coordination and reaction time didn’t match objective tests.

The potential for accidents and alcohol poisoning worries Dr. Sandra Braganza, a pediatrician and nutrition expert at the Children’s Hospital at Montefiore in New York. As she prepared to write an article about energy drinks for a pediatrics journal, she was surprised how little published research she could find on them.

“The truth is, we don’t know what kind of effects these ingredients can have,” Braganza said of taurine, glucuronolactone and guarana. “We have to start doing more studies on this.”

Caffeine overdoses

Earlier this month, a new study found a surprising number of caffeine overdose reports to a Chicago poison control center. These involved young people taking alertness pills such as NoDoz or energy drinks, sometimes mixed with alcohol or other drugs. During three years of reports to the center, the researchers found 265 cases of caffeine abuse. Twelve percent of those required a trip to the hospital. The average age of the caffeine user was 21.

“Young people are taking caffeine to stay awake, or perhaps to get high, and many of them are ending up in the emergency department,” said Dr. Danielle McCarthy of Northwestern University, who conducted the study. “Caffeine is a drug and should be treated with caution, as any drug is.”

How much caffeine do energy drinks contain? A University of Florida study found that some products, although served in cans two-thirds the size of a standard can of Coke, contain two to four times the amount of caffeine as that Coke. Energy drinks are unregulated in the United States, but the authors of the University of Florida paper suggest warning labels for them.

And now energy drinks are moving toward bigger cans with some products raising the caffeine content to gain a competitive edge, said John Sicher of Beverage Digest. The biggest, so far, is 24 ounces.

Moderation is key

Parents should think twice before sending their children out the door with an energy drink, said Molly Morgan, a dietitian in upstate New York who consults with schools and talks to students, parents and coaches about energy drinks.

“My message to parents is moderation,” Morgan said. “That means one can a day or less, and view it as a treat, not part of a daily routine.”

Full of sugar and caffeine, energy drinks share the same health problems as soft drinks, she said. But some parents and coaches have bought the message that the drinks can enhance kids’ performance in sports and increase concentration in school.

The evidence is weak, involving tiny studies. British research by a scientist who has since received funding from Red Bull found that among 36 volunteers, those who drank the product improved aerobic endurance and recalled numbers better. A British study of 42 people found Red Bull had no effect on memory, but did improve attention and verbal reasoning.

A University of Wisconsin study of 14 students found that two energy drink ingredients, caffeine and taurine, didn’t improve short-term memory but led to slower heart rates and higher blood pressure. Since some energy drink ingredients generally speed up heart rates, the researchers could only speculate on the cause.

Carol Ann Rinzler, author of “Nutrition for Dummies,” examined the labels of the top three energy drinks.

“The labels simply don’t deliver all the facts,” she said. “For example, while all list caffeine as an ingredient, and most tell you exactly how much caffeine is in the drink, they also list guarana, a caffeine source, as a separate ingredient but don’t tell how much caffeine one gets from the guarana.”

Drinks also deliver sugar high

Rinzler said energy drinks also deliver a huge hit of sugar.

“Drink more than one and you get lots of sugar — 14 teaspoons in two cans, 21 teaspoons in three,” she said. Add in megadoses of some vitamins; unnecessary nutrients (taurine) and more caffeine than plain sodas and you get “a fast up-and-down sugar high and a really rough caffeine buzz,” she said. “And drinking two or three cans a day for a period of weeks or months might trigger some side effects from the vitamin megadoses.”

New brands are appearing at the rate of almost one per day, making it difficult for Denver blogger Dan Mayer to keep up. As a hobby, Mayer reviews each new energy drink he can find. His is not the only energy drink review site, but it’s one of the most popular.

“I’ve reviewed a little over 200 now. For most of these, the companies contact me. I’ll find something new at 7-Eleven once in a while, but that’s kind of rare,” he said.

When Mayer meets an energy drink he doesn’t like, his words can sting: “This is the kind of drink that was created by a bunch of rich fat people that have never had an energy drink in their life and really don’t understand why this fad is around, they just know they want to be a part of the profit from it.”

A Los Angeles company has asked him to design a new drink, but Mayer hasn’t quit his day job yet. Pressed to explain the appeal of energy drinks, the 24-year-old spokesman for the buzzed generation said: “It’s Starbucks for kids. With the tons of caffeine they put into these things, it gives you a little legal form of speed essentially.”
Source: www.msnbc.msn.com/id/15403552/wid/11915773/

7-Eleven stores pull Cocaine energy drink


Convenience-store operator 7-Eleven Inc. is telling franchises to pull a high-caffeine drink from its shelves because of the product's name: Cocaine.

The company acted after getting complaints from parents of teens, who are a big part of the drink's target audience.

"Our merchandising team believes the product's name promotes an image which we didn't want to be associated with," said Margaret Chabris, a spokeswoman for 7-Eleven.

Cocaine comes in red cans, with the name spelled out in what are meant to resemble lines of white powder.

According to the label, each 8.4-fluid ounce can contains 280 milligrams of caffeine _ more jolt than a cup of coffee, a can of Coca-Cola or the leading energy drink, Red Bull _ but no cocaine.

The drink is made by Redux Beverages of Las Vegas, which markets it as "The legal alternative."

Hannah Kirby, the company's managing partner, said 7-Eleven stores didn't account for many sales of the drink. It hit shelves in New York and California in August and is now available in more than a half-dozen states, mostly in mom-and-pop convenience and liquor stores.

This isn't the first time Cocaine has been yanked. Some stores in the New York area pulled the drink after local politicians complained. It's all part of the company's plan to stand out in the fast-growing energy drink market.

"We knew the name was going to be provocative," said Kirby, whose husband, James, created the drink.

Kirby said the company wasn't glorifying an illegal drug in the eyes of its young consumers. "Kids understand the difference between a controlled substance and an energy drink," she said.

Chabris, the 7-Eleven spokeswoman, said the Dallas-based chain is recommending that franchisees not stock the drink.

Chabris said a vendor that isn't recommended by 7-Eleven "dropped the product off at some stores in Northern California." She said she didn't know how many stores carried it.

7-Eleven stores sell other energy drinks, which nutritionists warn can cause caffeine and sugar highs followed by crashing lows among kids who consume them — sometimes several in a row.

Researchers in Chicago reported this month that they saw a surprisingly high number of cases of caffeine abuse over the past three years, including 12 percent that required hospital treatment. The average age of the victims was 21.
Source: www.msnbc.msn.com/id/15411444/

Answer to the Know Your Booze Challenge: Charge, Core, Rock Star 21, Sparks, Stinger, and Tilt. Scroll up to laern more about the impact of Energy Drinks on you and your children.

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