Father's Day 2001

Menstuff® has compiled information on the coverage of Father's Day compared to Mother's Day in major newspaper. Photo above is by Bob Willoughby from The Family of Children.

IMPORTANT BOOKS

Click on covers for more specific information.

COLUMNS

Bruce Linton
Ted Braude
Armin Brott
Tim Hartnett
Kathy Noll
Peter Baylies

Mark Brandenburg
Reena Sommer
John Hershey
Linda Nielsen
Independent Means
Mark Phillips

Making Dad Happy
What it costs ... to make Dad happy

Father's Day Presence
Will History Repeat Itself? You Might Change It!
Happy Mother's Day vs. Happy Father's Day - 2001
Cost to Raise a Child
Fathers' Day

Will History Repeat Itself? You Might Change It!


In 2000, we tracked some 35 newspapers including 20 of the top 25 markets in the US and USA Today. A number of these newspapers took part of that space for father's with a comparison often titled "How Does Dad Stack Up?" With a subtitle "Do dads get short shrift on Father's Day?" Here's a comparison of how moms and dads fared on their days of honor in 2000 or in 2001. (Editor's Note: I ran out of steam. We had virtually no response to our effort in 2000 and it took over two solid weeks scouring through the newspapers to put that report together. I have most of the papers hoping that some intern or grad student might come along and volunteer to go through them for college credit. If you know such a person, have them contact us. fathersday01@menstuff.org They may qualify for extra college credit.)

What we'll spend on Dad: $90 million. On Mom $105 million (+14%)

How many cards we'll send: Dad 95 million. Mom: 150 million (I don't think they included spending on cards or both parents are getting pretty cheap cards and nothing else. (+37%)

Percentage of adults who eat out on...Father's Day: 23%; Mother's Day: 38%. (+39%)

Calls on: Father's Day: 140 million+; Mother's Day 160 million+ (+13%)

Rank in terms of flowers sent: Father's Day: 10th; Mother's Day: 3rd

Number of Amazon.com books whose titles contain: "Father": 3,289; "Mother": 5,585 (+41%)

None of those stories covered how those very newspapers treat father's with less significance than mother's in their own newspapers. In 2000, these newspapers gave Mother's Day 23% more stories and over 40% more space than Father's Day stories. Check out the comparisons. Maybe you're newspaper is represented and you could point out this disparage before they lock up their Father's Day edition. Just ask them "How Do Dads Stack Up in Your Newspaper?"

Sources: National Retail Federation; Hallmark Cards; National Restaurant Association; AT&T; Society of American Florists; Amazon.com

Happy Mother's Day vs. Happy Father's Day - 2001 (5/13/01 and 6/17/01)


A number of circumstances lead to my making a cross country trip in a rental car on Mother's Day (2000). As I stopped along the way, I picked up the local Sunday newspapers. I became curious how the editorial departments cover Mother's Day and how that might differ from their Father's Day coverage. The 2000 results.

From the broadcast side, you would think a news organization like CNN would be better. However, in checking out their Father's Day site, it hasn't been updated since June, 1996. You can help.

LEGEND:  A - Access; AL - Ann Landers; BK - Book Reviews; C- Comics; DA - Dear Abby; F - Father's Day Issue; FPB - Front Page Banner; FPS - Front Page Story; - Mother's Day Issue; MM - Miss Manners; MMM - Million Mom March; P - Parade Magazine; TA - Total number of articles (excluding blurbs and book reviews); U - USA Today Weekend Magazine. Inches - Total inches of FPS, FPB and Plus articles. TA - Total Articles excluding FPB, A, AL, BR, C, DA, MM, P, and U. NA - Issue not available.

Underconstruction.

Section

Mother's Day
Father's Day

Access Magazine

0
0

Anne Landers

"
0"

Dear Abby

"
0"

Miss Manners

0
0

Parade Magazine

"
"

USA Today Magazine

"
"

Comics (Yes)

0
0

Comics (No)

0
0

Comics Not Published

0
0

Grand Total (20 direct newspaper comparisons to date)

*FPS*
*FPB*
*Plus*
Reviews
Inches
**TA**

Father's

0
0
0
0
0
0

F - Avg

0
0
0
0
0
0

Mother's

0
0
0
0
0
0

M - Avg

0
0
0
0
0
0

M to F

0
0
0
0
0
0

Atlanta Constitution

AL C MM P

*FPS*
*FPB*
*Plus*
Reviews
Inches
**TA**

Father's Day

0
0
0
0
0
0

Mother's Day

0
0
0
0
0
0

Boston Globe

AL C P

*FPS*
*FPB*
*Plus*
Reviews
Inches
**TA**

Father's Day

0
0
0
0
0
0

Mother's Day

0
0
0
0
0
0

Casper Star Tribune

AL

*FPS*
*FPB*
*Plus*
Reviews
Inches
**TA**

Father's Day

0
0
0
0
0
0

Mother's Day

0
0
0
0
0
0

Cheyenne Tribune-Eagle

C DA

*FPS*
*FPB*
*Plus*
Reviews
Inches
**TA**

Father's Day

0
0
0
0
0
0

Mother's Day

0
0
0
0
0
0

Chicago Tribune

AL C DA P

*FPS*
*FPB*
*Plus*
Reviews
Inches
**TA**

Father's Day

0
0
0
0
0
0

Mother's Day

0
0
0
0
0
0

Cleveland Plain Dealer

*FPS*
*FPB*
*Plus*
Reviews
Inches
**TA**

Father's Day

0
0
0
0
0
0

Mother's Day

0
0
0
0
0
0

Dallas Morning News

AL DA

*FPS*
*FPB*
*Plus*
Reviews
Inches
**TA**

Father's Day

0
0
0
0
0
0

Mother's Day

0
0
0
0
0
0

Denver Post

AL C

*FPS*
*FPB*
*Plus*
Reviews
Inches
**TA**

Father's Day

0
0
0
0
0
0

Mother's Day

0
0
0
0
0
0

Denver Rocky Mountain News

C DA P

*FPS*
*FPB*
*Plus*
Reviews
Inches
**TA**

Father's Day

0
0
0
0
0
0

Mother's Day

0
0
0
0
0
0

Detroit Free Press

*FPS*
*FPB*
*Plus*
Reviews
Inches
**TA**

Father's Day

0
0
0
0
0
0

Mother's Day

0
0
0
0
0
0

Houston Chronicle

AL C MM P

*FPS*
*FPB*
*Plus*
Reviews
Inches
**TA**

Father's Day

0
0
0
0
0
0

Mother's Day

0
0
0
0
0

Kansas City Star

AL C DA P

*FPS*
*FPB*
*Plus*
Reviews
Inches
**TA**

Father's Day

0
0
0
0
0
0

Mother's Day

0
0
0
0
0
0

Lincoln Journal Star

AL C U

*FPS*
*FPB*
*Plus*
Reviews
Inches
**TA**

Father's Day

0
0
0
0
0
0

Mother's Day

0
0
0
0
0
0

Los Angeles Times

AL DA P

*FPS*
*FPB*
*Plus*
Reviews
Inches
**TA**

Father's Day

0
0
0
0
0
0

Mother's Day

0
0
0
0
0
0

Marin Independent Journal

AL C U

*FPS*
*FPB*
*Plus*
Reviews
Inches
**TA**

Father's Day

0
0
0
0
0
0

Mother's Day

0
0
0
0
0
0

Miami Herald

AL C

*FPS*
*FPB*
*Plus*
Reviews
Inches
**TA**

Father's Day

0
0
0
0
0
0

Mother's Day

0
0
0
0
0
0

Minneapolis Star Tribune

A AL C DA U

*FPS*
*FPB*
*Plus*
Reviews
Inches
**TA**

Father's Day

0
0
0
0
0
0

Mother's Day

0
0
0
0
0
0

New York Daily News

*FPS*
*FPB*
*Plus*
Reviews
Inches
**TA**

Father's Day

0
0
0
0
0
0

Mother's Day

0
0
0
0
0
0

New York Post

DA

*FPS*
*FPB*
*Plus*
Reviews
Inches
**TA**

Father's Day

0
0
0
0
0
0

Mother's Day

0
0
0
0
0
0

New York Times

*FPS*
*FPB*
*Plus*
Reviews
Inches
**TA**

Father's Day

0
0
0
0
0
0

Mother's Day

0
0
0
0
0
0

Omaha World-Herald

AL C P

*FPS*
*FPB*
*Plus*
Reviews
Inches
**TA**

Father's Day

0
0
0
0
0
0

Mother's Day

0
0
0
0
0
0

Philadelphia Inquirer

*FPS*
*FPB*
*Plus*
Reviews
Inches
**TA**

Father's Day

0
0
0
0
0
0

Mother's Day

0
0
0
0
0
0

Phoenix Arizona Republic

AL C DA P

*FPS*
*FPB*
*Plus*
Reviews
Inches
**TA**

Father's Day

0
0
0
0
0
0

Mother's Day

0
0
0
0
0
0

Pittsburgh Post Gazette

C P

****FPS****
*FPB*
*Plus*
Reviews
Inches
**TA**

Father's Day

0
0
0
0
0
0

Mother's Day

0
0
0
0
0
0

Portland Oregonian

AL C DA P

*FPS*
*FPB*
*Plus*
Reviews
Inches
**TA**

Father's Day

0
0
0
0
0
0

Mother's Day

0
0
0
0
0
0

St. Louis Post Dispatch

*FPS*
*FPB*
*Plus*
Reviews
Inches
**TA**

Father's Day

0
0
0
0
0
0

Mother's Day

0
0
0
0
0
0

Salt Lake City Tribune

AL C P

*FPS*
*FPB*
*Plus*
Reviews
Inches
**TA**

Father's Day

0
0
0
0
0
0

Mother's Day

0
0
0
0
0
0

San Diego Union-Tribune

AL C DA P

*FPS*
*FPB*
*Plus*
Reviews
Inches
**TA**

Father's Day

0
0
0
0
0
0

Mother's Day

0
0
0
0
0
0

San Francisco Examiner & Chronicle

AL C DA P U

*FPS*
*FPB*
*Plus*
Reviews
Inches
**TA**

Father's Day

0
0
0
0
0
0

Mother's Day

0
0
0
0
0
0

San Jose Mercury News

AL C MM P

*FPS*
*FPB*
*Plus*
Reviews
Inches
**TA**

Father's Day

0
0
0
0
0
0

Mother's Day

0
0
0
0
0
0

Santa Barbara News Press

AL

*FPS*
*FPB*
*Plus*
Reviews
Inches
**TA**

Father's Day

0
0
0
0
0
0

Mother's Day

0
0
0
0
0
0

Seattle Times

AL C DA P

*FPS*
*FPB*
*Plus*
Reviews
Inches
**TA**

Father's Day

0
0
0
0
0
0

Mother's Day

0
0
0
0
0
0

Sparks Tribune

AL C P

*FPS*
*FPB*
*Plus*
Reviews
Inches
**TA**

Father's Day

0
0
0
0
0
0

Mother's Day

0
0
0
0
0
0

USA Today

*FPS*
*FPB*
*Plus*
Reviews
Inches
**TA**

Father's Day

0
0
0
0
0
0

Mother's Day

0
0
0
0
0
0

Washington Post

AL

*FPS*
*FPB*
*Plus*
Reviews
Inches
**TA**

Father's Day

0
0
0
0
0
0

Mother's Day

0
0
0
0
0
0

Top 20 Metro Areas

*FPS*
*FPB*
*Plus*
Reviews
Inches
**TA**

F

0
0
0
0
0
0

F - Avg

0
0
0
0
0
0

M

0
0
0
0
0
0

M - Ave

0
0
0
0
0
0

M to F

%
%
%
%
%
%

A - Access - America's Guide to the Internet. Not, Not.

AL - Ann Landers: M: Two letters, one acknowledging all the work mothers do while putting down the father for not doing anything. The other about an adopted daughter who sincerely thanks her birth parents, whoever they are, who being responsible enough to see that she has a chance for a better life. F: Ann Landers printed a gracious letter from a former wife and Ann acknowledged this and added her own ungracious bit "Never mind that the SOB was not a model husband or father." M = 45"; F = 28"-42"

DA - Dear Abby:  M:  Lift your glasses high in honor of all mothers. F: Dad: A scratch of whiskers to fishing at sunrise. M: 18", F 38"

MM - Miss Manners: Not, Not

P - Parade Magazine:  M: Front cover with Amy Brenneman, "Thanks Mom" continued inside with "Mom Told Me Stories." 1 1/2 p "Trying to Have a Baby?" F:  Al Usner Jr. 2 p "From Father to Son" plus snippet "This Seaman Is a Family Man: He's Father f the Year. and Kids Before Cash" on dads wanting more time with kids versus more money. M = 304": F = 223".

U - USA Today magazine. M: "Money Smart: Can You Afford to Stay at Home? (76") Blowing Kisses" (21") F: "Kathy Mattea sings dad's praises" (23"), Lorrie catches up with Tim McGraw" (19") M 97", F 42"

Comics:

Want to help?  If we don't have your local newspaper listed above, get ahold of a complete copy for Sunday, May 13 and June 17, 2001. Go through each section of the May 13 issue (Mother's Day): front page, leisure, sports, editorial, Ann Landers, everywhere they might do a story on Mothers. Cut them out and mail them to us at: The National Men's Resource Center, PO Box 800, San Anselmo, CA 94979. Or, you might like to e-mail a short review of each story (probably under 50 words each) giving the title and essence of the story along with the name of the newspaper, to mothersday@menstuff.org. Then, if you can find the Sunday paper for June 17, 2001 (Father's Day), do the same thing for any and all stories about Fathers and send it to fathersday@menstuff.org. A good place to start looking is your local library. And, if you copy the stories and send them to us, we'll do the analysis and publish the findings above. Thank!

*    *    *

Father's Day - A time to give love and thanks to all fathers, grand fathers, great grand fathers; day for all fathers to celebrate fatherhood and contemplate their sacred duty to provide for the physical, intellectual, emotional and spiritual needs of their children and the other children of this world.



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