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Menstuff® reports on what the press
and/or some corporations are saying about men. This
information is available in several ways. This Mediawatch
reviews the media's portrayal of men in advertising directed
to or about men during
2002.
See See Take Action from
2006,
2005,
2004,
2003,
and 2001.
See Action
of the Week Responses.
After reviewing some of these topics, we
encourage you to write the corporations and the government
and give them your viewpoint. Change doesn't usually take
place when only one complaint is received. If you want to be
part of the solution, let them hear from you!
Here's
how.
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WHAT
EVERYONE WILL BE WEARING THIS YEAR
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This is one time that, not only does sex sell, it sells sex
- safe sex. Let's just hope that everyone who either isn't
celibate, sterile or wanting to have a kid adds this fashion
trend to their wardrobe! Find out more at Safer
Sex. Get a free sample at www.trojancondoms.com
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HEPATITIS C
- THE STEALTH VIRUS
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Three to 4 million Americans may be carrying a postcard from
their past and not even know it. Tracking the quiet rise of
hepatitis C, a stealth virus that can incubate for decades -
sometimes the result of IV drug use or an unlucky
transfusion (or from a simple
tattoo from the cleanest parlor in the world), and then
strike without warning. Newsweek, 4/22/02. 
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This public service ad ran in the 5/02 issue of Stance,
a magazine directed to men 15-24 who are basically into
skatboarding. The sign, stuck in a pile, reads: "Cigarettes
contain ammonia. So does dog poop." With a subhead
"Knowledge is contagious. Infect truth." Now that's truth in
advertising.
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ARE YOU SMOKING ANTIFREEZE?
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This ad appeared in the Spr 02 issue of Teen
Vogue. It reads: "Free Fact: Tobacco
companies put propylene glycol into cigarettes. The same
stuff you'll find in antifreeze." Yum Yum Good.
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National Geographic ran this ad in their 4/02 issue
suggesting that their readers "Talk. Know. Ask. Parents. The
Anti-Drug." www.theantidrug.com
or 800.788.2800. She's saying, "Don't try to act like my
friends. What I really need is parents." Get the
message?
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This ad appeared in the 5/02 issue of YM.
It reads "Be Sexy. It doesn't mean you have to have sex.
Almost one million teenage girls will become pregnant this
year." (Click on the ad.) Run by www.candiesfoundation.org
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REAL FRIENDS.
REAL BOURBON. REAL DRUNK
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Continuing their series of "men behaving badly" to promote
the "man's men" in April. "Good bourbon, ice cubes and
whichever glasses are clean." I don't sense the last item is
much of a prerequisite for these Jim Beam drinkers. (Click
on ad)
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Take a stand against discrimination. This ad appeared in
MH-18
(Men's Health magazine for the young male). MTV takes a
major stand for diversity. See fightforyourrights.mtv.com
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BECAUSE
THE MOMENT MATTERS
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Mireni is a remarkably effective and safe method of birth
control for moms. Let you wife know and suggest a talk with
her health care provider.
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RESPECT YOURSELF IN THE MORNING
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This ad appeared in a men's magazine, Men's
Health. What's the point? That a lot of women read
the ads in Men's Health? That I'm going to "Respect
myself in the morning" by looking at an attractive woman
with two cinnamon roles glued to her butt? That it's
actually going to encourage me to eat
Nutri-Grain? I don't think so. Mainly because
Kellogg's has become tasteless.
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 (Click
to ad)
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CAMPAIGN TO END THE USE OF LAND MINES
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Newsflash: Change that number to "...every 20
minutes..." An extra 2,044 civilians died last year because
of the land mines. That represents only 26,000 deaths last
year. They've got another 99,974,000 to find and trigger.
Planning your vacation abroad? Use our handy
travel guide. After all, even Denmark has over 9,900
left to find and trigger or clear.
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 (Click
on ad)
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WALMART ENCOURAGES "NO BOUNDARIES"
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WalMart refuses to carry RU-486 which allows our daughter's
control over their own bodies but in their 1/30-2/5/02
"Valentine's Day" direct mail supplement they encourage
"No Boundaries" through the sale of "panties" called "No
Boundaries®" using a federally
registered and trademarked name. They also sell "Secret
Treasures" bikini thongs and "Lovable Satin" bras. Just who
are they trying to seduce?
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AT&T
GETS AWARD FROM DADs
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Dads and Daughters awards AT&T its "Friend of Fathers
and Daughters Award."
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BECOME A BREAST AMBASSADOR
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Stunning photographs of Canadian breasts plus breast lore
and health tips.
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To benefit the United Way's September 11th Fund and Artists
Against AIDS Worldwide. An all-star tribute featuring.
In stores now. www.aaaw.org
or www.columbiarecords.com
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HOW THE HELL IS THIS SUPPOSED TO SELL JEANS
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"Levi's ads are usually wryly witty instead of creepy.
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IT'S NOT A DARE,
IT'S A HAMBURGER
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"Come grab a hot 'n juicy Wendy's Classic Double. If you're
hungry enough." Playing on men's insecurities to sell all
that extra grease. Go ahead. Take the dare, if you heart's
man enough.
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For each copy of Chicken
Soup for the Prisoner's Soul you purchase
from us at the regular price, we will send a copy to two
prison libraries. (Our goal is to get at least one copy in
every prison in the U.S., which total over 8,000
facilities.) Updates
on Chicken Soul for the Prisoner's Soul
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It's happening. Chicken Soup for the Soul® has an
edition about men and they are looking for stories.
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(Click
to ad)
(Click
on ad)
