Media Watch



MEDIAWATCH FOR 2002


Menstuff® reports on what the press and/or some corporations are saying about men. This information is available in several ways. This Mediawatch reviews the media's portrayal of men in advertising directed to or about men during 2002. See See Take Action from 2006, 2005, 2004, 2003, and 2001. See Action of the Week Responses.

After reviewing some of these topics, we encourage you to write the corporations and the government and give them your viewpoint. Change doesn't usually take place when only one complaint is received. If you want to be part of the solution, let them hear from you! Here's how.

WHAT EVERYONE WILL BE WEARING THIS YEAR


This is one time that, not only does sex sell, it sells sex - safe sex. Let's just hope that everyone who either isn't celibate, sterile or wanting to have a kid adds this fashion trend to their wardrobe! Find out more at Safer Sex. Get a free sample at www.trojancondoms.com

HEPATITIS C - THE STEALTH VIRUS


Three to 4 million Americans may be carrying a postcard from their past and not even know it. Tracking the quiet rise of hepatitis C, a stealth virus that can incubate for decades - sometimes the result of IV drug use or an unlucky transfusion (or from a simple tattoo from the cleanest parlor in the world), and then strike without warning. Newsweek, 4/22/02.

TRUTH IN ADVERTISING


This public service ad ran in the 5/02 issue of Stance, a magazine directed to men 15-24 who are basically into skatboarding. The sign, stuck in a pile, reads: "Cigarettes contain ammonia. So does dog poop." With a subhead "Knowledge is contagious. Infect truth." Now that's truth in advertising.

ARE YOU SMOKING ANTIFREEZE?


This ad appeared in the Spr 02 issue of Teen Vogue. It reads:  "Free Fact: Tobacco companies put propylene glycol into cigarettes. The same stuff you'll find in antifreeze." Yum Yum Good.

GET OFF MY BACK


National Geographic ran this ad in their 4/02 issue suggesting that their readers "Talk. Know. Ask. Parents. The Anti-Drug." www.theantidrug.com or 800.788.2800. She's saying, "Don't try to act like my friends. What I really need is parents." Get the message?

BE SEXY


This ad appeared in the 5/02 issue of YM. It reads "Be Sexy. It doesn't mean you have to have sex. Almost one million teenage girls will become pregnant this year." (Click on the ad.) Run by www.candiesfoundation.org

REAL FRIENDS. REAL BOURBON. REAL DRUNK


Continuing their series of "men behaving badly" to promote the "man's men" in April. "Good bourbon, ice cubes and whichever glasses are clean." I don't sense the last item is much of a prerequisite for these Jim Beam drinkers. (Click on ad)

FIGHT FOR YOUR RIGHTS


Take a stand against discrimination. This ad appeared in MH-18 (Men's Health magazine for the young male). MTV takes a major stand for diversity. See fightforyourrights.mtv.com

BECAUSE THE MOMENT MATTERS


Mireni is a remarkably effective and safe method of birth control for moms. Let you wife know and suggest a talk with her health care provider.

RESPECT YOURSELF IN THE MORNING


This ad appeared in a men's magazine, Men's Health. What's the point? That a lot of women read the ads in Men's Health? That I'm going to "Respect myself in the morning" by looking at an attractive woman with two cinnamon roles glued to her butt? That it's actually going to encourage me to eat Nutri-Grain?  I don't think so. Mainly because Kellogg's has become tasteless.

(Click to ad)

CAMPAIGN TO END THE USE OF LAND MINES 


Newsflash: Change that number to "...every 20 minutes..." An extra 2,044 civilians died last year because of the land mines. That represents only 26,000 deaths last year. They've got another 99,974,000 to find and trigger. Planning your vacation abroad? Use our handy travel guide. After all, even Denmark has over 9,900 left to find and trigger or clear.

(Click on ad)

WALMART ENCOURAGES "NO BOUNDARIES"


WalMart refuses to carry RU-486 which allows our daughter's control over their own bodies but in their 1/30-2/5/02 "Valentine's Day" direct mail supplement they encourage "No Boundaries" through the sale of "panties" called "No Boundaries®" using a federally registered and trademarked name. They also sell "Secret Treasures" bikini thongs and "Lovable Satin" bras. Just who are they trying to seduce?

 

AT&T GETS AWARD FROM DADs


Dads and Daughters awards AT&T its "Friend of Fathers and Daughters Award."

BECOME A BREAST AMBASSADOR


Stunning photographs of Canadian breasts plus breast lore and health tips.

WHAT'S GOING ON


To benefit the United Way's September 11th Fund and Artists Against AIDS Worldwide. An all-star tribute featuring. In stores now. www.aaaw.org or www.columbiarecords.com

HOW THE HELL IS THIS SUPPOSED TO SELL JEANS


"Levi's ads are usually wryly witty instead of creepy.

IT'S NOT A DARE, IT'S A HAMBURGER


"Come grab a hot 'n juicy Wendy's Classic Double. If you're hungry enough." Playing on men's insecurities to sell all that extra grease. Go ahead. Take the dare, if you heart's man enough.

SPECIAL OFFER


For each copy of Chicken Soup for the Prisoner's Soul you purchase from us at the regular price, we will send a copy to two prison libraries. (Our goal is to get at least one copy in every prison in the U.S., which total over 8,000 facilities.) Updates on Chicken Soul for the Prisoner's Soul

MEN, IT'S TIME TO ACT


It's happening. Chicken Soup for the Soul® has an edition about men and they are looking for stories.



Each day a few more lies eat into the seed with which we are born, little institutional lies from the print of newspapers and magazines, the shock waves of television, and the sentimental cheats of the movie screen. -- Norman Mailer



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