Media Watch 2004 Menstuff® has long advocated various actions to get advertisers to desist from advertising that melanges or shames men, writing congress or local state legislatures on bills that are good or bad for men, and challenging the news media to present more positive stories about men, fathers (at least on Father's Day), etc. The Action of the Week features a major action that we feel is important for men to take towards making this a country that also cares about men. We will give you the situation, the call to action, and the people to contact to hopefully make something happen. Many actions are picked from the many presented in Mediawatch. See Action of the Week from 2003. Some of these actions may appear in any of the following areas. Mediawatch reviews the media's portrayal of men in advertising directed to or about men during 2003, 2002 and 2001. Often a click on the photo will present a larger picture. There is also basically a script format that includes comments that may not have images attached for 2003,  2002 and 2001. Newsbytes are made up of stories and articles regarding men for 2003, 2002, 2001, 2000 and 1999. After reviewing some of these topics, we encourage you to write the corporations and the government and give them your viewpoint. Change doesn't usually take place when only one complaint is received. If you want to be part of the solution, let them hear from you! Here's how. See Action of the Week Responses. Action of the Week How and Where to Write the Officials Tips on Writing Advertisers/Agencies About their Advertising Tips on Contacting a Congressional Office 1. Senate 2. House Other Government Resources Network and Cable Channels Network Programs Talkshows
ACTION OF THE WEEK
(Click on ad)	WAL MART CONTINUES TO ENCOURAGE NO BOUNDARIES Wal-mart has expanded their use of seductive names to, once again, promote Junior Intimates (underwear). It includes "Juniors' No Boundaries Bra and Panty Set", "Juniors' No Boundaries Panties" in new designs, "Juniors' No Boundaries Woven Boxers" and "Ladies' Secret Treasures Boyleg Panty".
	NEW POTTER MOVIE CONDONES DOMESTIC VIOLENCE We're told that there's a scene in the 3rd Harry Potter movie that is expected to find the viewers cheering. It's where one of the Slytherin girls makes a sneeringly vicious insult towards Ron, and he hauls off and slugs her.
	COMMERCIAL LIST BROKERS TARGET CHILDREN Commercial list brokers sell lists of the names and personal information of children as young as two. Student Marketing Group's web site www.studentlist.com/products/list_preschool.shtml boasts that it sells a list of preschool children between the ages of 2 and 5. Each record includes the child's full name, address, age, and sometimes includes other information, such as gender and telephone number. U.S. Senate Bill S.2160 would prohibit the sale of children’s personally identifiable information for marketing purposes. Urge your congressional leaders to support this bill. Our childrens' privacy is not for sale! To send a message, please click this link: dads.e-actionmax.com/r.asp?aacwc=363314838259063157178
Hot off the Press	SAN FRANCISCO CHRONICLE RESORTS TO CHEAP SHOTS Staff write Jane Ganahl seems to feel that merchandise that is directed to teen age girls that jokes about boys being stupid so throw rocks at them is angry chest-beating by women and men who think otherwise. She supports the manufactures view that these are harless cartoon T-shirts. We wonder if Ms Ganahl would hold the same view if the word "girl" replaced that of "boy?"
	BORDERS SELLS "BOYS ARE SMELLY" JOURNALS While Claire's was reported as having removed the offensive David & Golaith products from their stores (see response) they haven't and, according to a couple of managers, they haven't informed their stores either. In addition, Claire's also carries some "It's Happy Bunny" key chains and stickers that read "I love boys, they're stupid." while Borders carries the David and Golaith journals that read "Boys are Smelly" and "Chics Rule! Boys Drool."
	POISONING VALENTINE'S DAY Glenn Sacks was on the air Sunday, February 1 discussing what is happening on many college campus's to Poison Valentine's Day by making it about hate and violence rather than about romance.
	CBS REFUSES COMMERCIAL You won't see the winning ad in MoveOn.org Voter Fund's Bush in 30 Seconds ad contest on the Super Bowl. CBS refuses to air it. Meanwhile, the White House is on the verge of signing into law a deal which Senator John McCain (R-AZ) says is custom-tailored for CBS and Fox allowing the two networks to grow much bigger. CBS lobbied hard for this rule change; MoveOn.org members across the country lobbied against it; and now their ad has been rejected while the White House ad will be played. It looks an awful lot like CBS is playing politics with the right to free speech. If you want to do something, go to www.moveon.org/cbs/?id=2285-299027-23J2xVa_3SGoIoxSA.215g NOW!
	BOYS ARE STUPID CAMPAIGN Author and LA radio show host Glenn Sacks exposes an international retail chain of 3,000 outlets called Claire's which sells hats, wallets, wristbands, socks and other products which say "Boy are Stupid - Throw Rocks at Them" and "Stupid Factory - Where Boys are Made". Help encourage the management at Claire's to remove the availability of these products from their stores.
	AOL IGNORES MEN AOL's mirroring of society and the lack of interest in men and their issues.
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